POST-INDUSTRIAL DIMENSION OF UKRAINIAN SOCIETY
Modern society is on the stage, which is characterized by new economic and ideological positions. With the development of information in today's world, humanity is moving to a new stage of development, namely the post-industrial society whose core values is information and knowledge. Purpose. Description of industrial society and the definition of stage the development of Ukrainian society today. Results. Physical work is changing by mental work in most developed countries since the 20th century. The intellectual potential of human, her skills and ability is the main resource in the post-industrial society. The representatives of intellectual work are appearing in the job market. These workers are the joint owners and separating gains. It is serving as encouragement to enhance of their creativity. This situation leads to a decent financial reward and improving of material living standards and is a potential incentive for new motivational system. The gained knowledge applied in the production process and provided the main source of added value. It makes the human and her work a basic mechanism of post-industrial economy. The negative factor is the trends in labor migration, namely the departure of skilled workers overseas. Originality. Attempt of Ukrainian society enter into European economic and political space indicates the presence in Ukrainian youth especially creative approach to labor relations on this day. Ukrainians are oriented to individual success, recognition in society, professionalism, competitive and this shows their awareness in construction of post-industrial society. Conclusion. Service industry, recreation and education play a primary role in post-industrial society. Investment in human capital is needed for Ukraine to improve the quality and results of work.